Sentry fills 400 shifts in under an hour and streamlines event staffing nationwide

Sentry Event Services staffs some of the country’s most complex live events, from NFL games to PGA tournaments, major concerts, and NASCAR races. Each event can require 1,000+ temporary staff hired, onboarded, and scheduled in just a few days.

Before Teambridge, staffing was slow and fragmented. Recruiters spent hours cold calling, schedules lived in spreadsheets, and workers in new cities were hard to reach. Filling hundreds of roles could take days, and some never reached 100% coverage.

When COO Brandon Igdalsky joined Sentry Event Services, he replaced the patchwork of systems with Teambridge. The platform gave Sentry a single place to hire, onboard, schedule, and communicate with event staff, whether they’re with the company for three days or the long haul.

“We have to hire, onboard, and train people quickly, and then give them a tool to manage their own shifts. With Teambridge, workers can pick up, swap, or add shifts and stay in touch with managers leading up to and during the event. Having all of that at our fingertips completely changed the way we operate,” Brandon explained.

For managers, Teambridge’s composable scheduling tools have been equally transformative. “At an NFL event you might have 1,300 people working in different roles across the stadium. Being able to quickly build those schedules, replicate them from game to game, make tweaks, and fill them fast has been a game changer—truly a game changer, pun intended.”

The ins and outs of managing a contingent workforce across multiple venues and event types are incredibly complex, and Teambridge has proved a steady partner.

As Brandon put it: “Ours is a different beast in the event space, and we’ve been able to work together with Teambridge to offer a better product than the competition.”

• 400 shifts filled in 40 minutes. “We filled 400 shifts in less than 40 minutes. In the old days, that would have taken us three days, if we filled it at all. And it was all self-service.”
• Engage workers across cities. Staff who pick up temporary roles now stay connected in the app and proactively ask about future events. Managers can also cross-pollinate between venues, opening shifts to workers in nearby cities to boost fill rates.
• $125K in annual operating expense savings. Sentry eliminated its scheduling department. Event managers now handle assignments directly in Teambridge without relying on manual calls or emails.

“It’s definitely going to add a level of access and ease of use that we never had within something that’s already so helpful for our daily business operations.”

With hundreds of roles to juggle and real-time changes to manage, Teambridge AI will help Sentry continue to build schedules faster, automate updates, and give executives better visibility into staffing on event day.